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Marketing for animal rescue advocates: SEO, Social Media, Fundraising  & Blogging Tips To Save Lives. Marie Macaspac is the ARM's founder. She is also the Marketing Director for Muttville Senior Dog Rescue in San Francisco, CA. ARM is a  resource to help other rescues learn the value of marketing to increase adoptions, donations and visibility. Together, we'll save more animals!

Paypal Participates in Animal Rescue Marketing with Instagram star @Trotterpup

With over 1 million followers, Instagram star Trotter (@Trotterpup) offered her celebrity to help Paypal pull off a fun social media promotion with a goal to bring awareness to animal rescue causes and fundraise for the participating animal welfare organizations. 


I was ecstatic to get the email from Paypal's PR rep from Edelman Digital, Andi Teggart, pitching this fun social media campaign to Muttville Senior Dog Rescue. What a great opportunity for Muttville to gain exposure to new audiences and millions of people! 

Trotter was charming and professional, plus very polite to her elders during the visit at Muttville's headquarters in San Francisco. Just check out these photos taken by Trotter's mom Sonya. See more great pics on Paypal's Instagram account @Paypal, and more from @Trotterpup.

Paypal interviewed me as Muttville's Marketing Director for its blog article on this campaign. Read Paypal's blog article featuring my Q&A, along with fellow SF rescue, Northern California Family Dog Rescue.

Fun photos below! Click the photo to see the next one.