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Marketing for animal rescue advocates: SEO, Social Media, Fundraising  & Blogging Tips To Save Lives. Marie Macaspac is the ARM's founder. She is also the Marketing Director for Muttville Senior Dog Rescue in San Francisco, CA. ARM is a  resource to help other rescues learn the value of marketing to increase adoptions, donations and visibility. Together, we'll save more animals!

An Essential Ingredient to Be a Great Fundraiser

It's my absolute joy to write, design and create to raise funds for animal nonprofits, especially at this time of year. I have so much respect for the clients I am privileged to work with who trust me to do this important work for them.

I also receive the same kinds of communication from organizations I support, and I learn something valuable in every content I receive. One embodies a special skill and expertise in this line of work, and I am humbled to be one of them.

One thing I find to be true in doing this service for others: one needs to feel a genuine sense of gratitude. I wake up each morning and thank the universe for my life, my abilities, my clients, my circle of humans and animals who share happiness with me. Then it naturally flows when I perform my work, which involves alot of thanking as well as asking!

My favorite quote is from Isabelle Allende:
"You only have what you give."
I believe this with all my heart and soul, and I witness this regularly.

I have been fortunate to have met my heroes Jane Goodall, Milo Runkle, and Gene Baur. It's not a coincidence that they all radiate an amazing energy of positivity and generosity. This is how I want people to feel when they meet me, as I felt when I was in the presence of these amazing humans.

Holiday Fundraising Messages to AVOID!

Thank you for the good warning from Network For Good's Caryn Stein! I'm sure many of us are guilty of a few holiday cliches!
(to view original link, click here)

Year-end fundraising season is here and I’m seeing a steady stream of fundraising appeals arrive in the mail and in my inbox. As sure as I can count on receiving Aunt Nancy’s 3-page (front and back) annual family newsletter, there are a few themes that always seem to creep into the mix of these donation requests. At the risk of being a Scrooge myself, here are three holiday fundraising pet peeves that I hope to see less often this year:

    • Making me feel guilty about my daily coffee: The classic line of forgoing a daily latte to make a donation is often used to illustrate how easy it can be to find a way to give a little and have it add up to a lot. However, the world is certainly not going to be a better place if I skip my coffee (trust me), and I want to be inspired to give, not guilted. Let me give my donation in a happy, caffeinated state and leave Starbucks (and guilt) out of it.
    • Putting a snowman on it. (Or reindeer. Or fir trees.): Unless you are actually working to save snowmen, reindeer, fir trees -- or any other emblem of the winter holidays, avoid featuring any of these as the star of your fundraising appeal. The best use of an image is showing me a real photo of the people or animals my donation will help. Bonus: Avoiding the traditional clip art will also help your appeals stand out from the crowd!
    • Using too many shopping metaphors. Unless you can clearly tie the idea of shopping to giving the gift of charity, specific impact levels or a holiday giving catalog,  consider leaving the shopping to the mall. Giving a donation is a highly personal and emotional act; don’t take me out of the moment by overusing phrases like: "buy now", "holiday shopping" and "shopping list".

Your best bet to get me to donate to your cause in December? Tell a great story, stick to the point and clearly tell me what I can do to help.

We have some examples from Muttville's Holiday Fundraising Campaign. Let us know what you think: Dec. 12th: Your Gift Means So Much To a Mutt Like Me! Dec. 4th: Healthy Holiday Tips For Senior MuttsNov. 27th: Muttville's Biggest Ever Matching Gift Drive

Happy fundraising!