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Marketing for animal rescue advocates: SEO, Social Media, Fundraising  & Blogging Tips To Save Lives. Marie Macaspac is the ARM's founder. She is also the Marketing Director for Muttville Senior Dog Rescue in San Francisco, CA. ARM is a  resource to help other rescues learn the value of marketing to increase adoptions, donations and visibility. Together, we'll save more animals!

Secrets to Pet Foster Program Success

Longer than I have been marketing for animal rescues, I have enjoyed being a foster mom for dogs and cats. I've witnessed the transformation of adoptable animals as a result of being cared for in foster homes. Muttville has spent years building a foster program, learning from experiences and listening to feedback from its foster parents. Maddie's Institute recognized Muttville's successes and invited us to present on this topic.

Watch "Secrets to Pet Foster Program Success" by Muttville Senior Dog Rescue, hosted by Maddie's Institute

First Place Maddie's Marketing Award for Muttville's Brand Identity!


One of my proudest moments in my career! On April 24, 2014, Maddie's Fund held a kick-off party for their annual Maddie's Adoption Days. Part of the ceremony included awards for those who entered and won in Maddie's Marketing Competition.

Here I am with my hero, Muttville's founder, Sherri Franklin, and our award. Sherri is not just the founder, she is also the very person who came up with the concept for Muttville's much loved icon.

So you want to see examples of Muttville's award-winning brand identity?
Check out these previous articles from Marie's marketing agency website, Switchblade Creative Studios: