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Marketing for animal rescue advocates: SEO, Social Media, Fundraising  & Blogging Tips To Save Lives. Marie Macaspac is the ARM's founder. She is also the Marketing Director for Muttville Senior Dog Rescue in San Francisco, CA. ARM is a  resource to help other rescues learn the value of marketing to increase adoptions, donations and visibility. Together, we'll save more animals!

Black dog prejudice? BS. It's all in the way you market them.

Have you heard the theory that black dogs are less desirable than dogs of another color?  I think this statement is BS. Yes, that's right. My stance on marketing any animal of any color, breed or age is this: If you promote the animal in a positive way, that pet WILL get more attention - the kind of attention that gets them adopted.  Pointing out characteristics that you classified as its "downfall" or "flaw" only feeds the negative conversation - and doesn't help your cause.

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