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Marketing for animal rescue advocates: SEO, Social Media, Fundraising  & Blogging Tips To Save Lives. Marie Macaspac is the ARM's founder. She is also the Marketing Director for Muttville Senior Dog Rescue in San Francisco, CA. ARM is a  resource to help other rescues learn the value of marketing to increase adoptions, donations and visibility. Together, we'll save more animals!

An Essential Ingredient to Be a Great Fundraiser

It's my absolute joy to write, design and create to raise funds for animal nonprofits, especially at this time of year. I have so much respect for the clients I am privileged to work with who trust me to do this important work for them.

I also receive the same kinds of communication from organizations I support, and I learn something valuable in every content I receive. One embodies a special skill and expertise in this line of work, and I am humbled to be one of them.

One thing I find to be true in doing this service for others: one needs to feel a genuine sense of gratitude. I wake up each morning and thank the universe for my life, my abilities, my clients, my circle of humans and animals who share happiness with me. Then it naturally flows when I perform my work, which involves alot of thanking as well as asking!

My favorite quote is from Isabelle Allende:
"You only have what you give."
I believe this with all my heart and soul, and I witness this regularly.

I have been fortunate to have met my heroes Jane Goodall, Milo Runkle, and Gene Baur. It's not a coincidence that they all radiate an amazing energy of positivity and generosity. This is how I want people to feel when they meet me, as I felt when I was in the presence of these amazing humans.