WHO AM I? AND HOW DID I BECOME AN EXPERT IN ANIMAL RESCUE MARKETING?
My name is Marie Rochelle Macaspac. In 2008, I left corporate world and pursued my dream to use my marketing know-how to benefit animal welfare causes. I also love to travel, so I wanted my work to be independent of where I physically was located (sound familiar?). I started a small agency called Switchblade Creative Studios and offered marketing, social media, design and web development services to socially responsible businesses. I also started volunteering at the local rescues and shelter in San Francisco, CA. I discovered that ALL the shelters and rescues needed marketing to help increase adoptions, donations and awareness. I realized that this was my true calling in life - to use my marketing expertise to help save animals!
In less than 3 years, I became a leading marketing and fundraising expert in the animal rescue world. This was my goal in 2008, and it makes me incredibly happy to be able to write this today. I started my efforts in my hometown of San Francisco. Today, I support over a dozen organizations with my marketing expertise, and I have helped animal welfare organizations in Indonesia, Cuba and Costa Rica. The more I travel, the more I discover new causes and charities who need my help.
In 2012, I created AnimalRescueMarketing.com. Its purpose is to share my proven marketing and fundraising techniques specifically for animal welfare organizations. It is a resource for fellow animal rescue marketers who want to learn from my successes and apply them to help their causes. My ultimate goal is to show that marketing is a powerful and effective way to help animal rescues and welfare organizations to achieve their missions. We need more animal rescue advocates who can harness the power of marketing to help save animals!
My goal today is to provide services and advice to animal welfare organizations all over the world from anywhere in the world. I am working on an online course and a downloadable e-book to make it as easy as possible to share my knowledge with animal welfare organizations, advocates and volunteers. Look for those new offerings coming soon in 2019!
Watch Marie's presentation:
"Social Media Unleashed!"
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Check out awards and press received for our work
"Marie rocks Muttville's world!!! She is a dedicated animal rescuer and
a brain when it comes to strategies for marketing to save lives!"
- Sherri Franklin, Founder & Executive Director
Muttville Senior Dog Rescue